Issues in Updating an ERP System: A Case Study
Abstract: The Indianapolis International Airport has been using Oracle ERP for over 20 years. For a variety of reasons discussed in this case, the time has come to look for a replacement. This case...
Tagged: case study
Foreign Ownership, International Market Orientation and Firm Performance
Abstract: The purpose of this paper is to examine if foreign ownership and international market orientation are related to firm performance in Romania and in Central and Eastern Europe, based on survey data and...
Marketing High Performance Professional Skills: A Case Study of How An American University Teaches Employability Skills
Abstract: American companies have complained that students entering the workforce do not have the skills to meet the challenges of a high- performance workplace. To that end, marketing professionals and academics have sought to identify...
