How Social Capital, Supply Chain Integration, and Customer Loyalty Affect Performance

Abstract: This study identifies a commonvariable from supplier to consumer within the firms and supply chains of theNortheastern United States.  Socialcapital appears to be significant from supply chain all the way to the consumer.  Retail firms and consumers within theNortheast were chosen as the diversity of cultures and population density wereideal to provide the 405-participant population in this study.  The study argues that social capital mediatesthe relationship between supply chain integration and firm performance withinthe supply chain.  Findings were similarto that of previous works in the manufacturing and service industries; however,the results of this study were unique as they directed the focus of the researchinstruments on the retail industry.

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Authors: Rickey Mask, Richard Works