Pharmaceutical Care Coordination and Genomics in Emerging Markets: A Business Case for Ghana

Abstract: In Ghana, the health care framework is comprised of traditional and Western modalities; patients often commingle these approaches. Some variability in treatment response of asthma may be attributed to concomitant use of traditional and Western medicine, with resultant unanticipated drug reactions. We aim to show that the use of genomics in patient care coordination will improve the concomitant use of Western and traditional medicine when treating asthma. Formal inclusion of the traditional medicine practitioner into the patient-centered medical home while employing the power of the electronic medical record and pharmacogenomic testing presents a unique business opportunity. This opportunity can be realized through the implementation of the IDEAL model, where proven methods are used to improve treatment outcomes, reduce adverse drug reactions, and aid in sustainable development.

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Authors: Earl Ettienne, Adamu Ofoegbu, La´Marcus Wingate, Georgia Dunston, Geronimo Augusto